Simons will continue to develop and offer Nextologies' proprietary video transport technology and OTT enablement services to this region, which has embraced new business models and technologies.

Nextologies has appointed Magnus Simons, CEO of Magmedia, as Vice President of Sales in order to further expand its business in the MENA region.

While maintaining his dubbing business through his company Magmedia, Simons will take charge of promoting the vast array of services offered by Nextologies.

Canada-headquartered broadcast solutions provider Nextologies Limited expanded into the Middle East in 2019 with the establishment of Nextologies FZ LLC in Dubai Media City. Under the leadership of Simons, Nextologies will continue building and offering proprietary video transport technology and OTT enablement services to this region, which has embraced next-level technologies and business models.

Simons has 25 years of operational media & satellite experience in the MENA region. He was part of the launch team in Showtime, launching offices throughout the MENA region, replicating the success for Orbit and contributing as part of the team that merged the two companies into what is OSN today. Simons then went to the Yahsat start-up in 2010, commercialising the broadcasting arm Yahlive and making it a hot-spot for the Yahlive East Beam.

Speaking about the partnership with Simons, Christian Morsanutto, Managing Director of Nextologies FZ LLC, said: “We’ve known Magnus at Magmedia for years, and given his experience with the media leaders in the region, we know he is the right individual to help us grow our business and achieve our goals moving forward. The rapidly expanding media technology landscape in MENA will undergo major restructuring and growth over the next decade, making now the ideal time to create a partnership to help lead that growth.”

“Having followed Nextologies’ growth and development closely for the past 10 years, I am excited to partner with Nextologies to assist them in further taking their business to new heights,” added Simons. “This part of the industry is evolving rapidly, with broadcasters looking for efficient top-level technology. To this end, Nextologies, with its award-winning enterprise-grade broadcast and OTT solutions at significantly lower cost structures than its competitors, is uniquely positioned to take a big share of this segment.”

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