B2B Sales in Broadcast Tech: Trust, Relationships & 30 Years in Satellite | Nextologies Podcast Ep. 1

Steve Cadden has seen the broadcast industry change from the inside. His career runs from Boston Catholic Television through Group W Satellite and PanAmSat (later Intelsat) to Nextologies. In this first episode, he and Nextologies CEO Sasha Zivanovic talk about what he learned along the way.

You’ll hear:

• How a demo at a trade-show booth turned into a tier-one client
• What a monitoring tool Nextologies built for its own use showed about what’s really being sent over satellites
• Why the company took off when the world went into lockdown
• Why relationships close more B2B deals than pitches do
• Whether linear TV is dying, and what AI really means for broadcast